WILDLY LOVED. THOUGHTFULLY MADE.
Let Them Live Wildly.
Specialist-formulated supplements for the dogs and cats we love.
Premium organic ingredients. Honest claims. Real science.
Built by Dr. Justin Shmalberg, DVM, DACVIM (Nutrition), DACVSMR.
A NOTE FROM OUR FOUNDER
Our Mission
Wildly began with a dog named Liberty.
More than 25 years ago, I adopted a Rhodesian Ridgeback mix found in a box along a Missouri interstate. She came with her name — and with health challenges that changed the direction of my life.
I was studying the intersection of wildlife and people in East Africa at the time, already deep into the natural world. Caring for Liberty made that calling personal. I wanted better answers for her — better nutrition, better support, better care that respected both the animals we love and the planet we share. That search shaped my career as a board-certified veterinary nutritionist and rehabilitation specialist, a clinical professor, and an early voice in integrative veterinary medicine.
But Wildly comes from something simpler than credentials. It comes from loving animals deeply enough to question what they're given — and from believing pets deserve care that's better for their bodies, their lives, and the world they help us love.
Dr. Justin's Wildly is my answer to that search.
For the wildly loved. To help them live wildly.
Learn more about Justin →WHY WILDLY
A different standard for pet supplements.
OUR #1 DIFFERENTIATOR
Specialist-Formulated
Built by a double-boarded veterinary specialist in nutrition and rehabilitation. Every ingredient, dose, and strain choice is grounded in clinical experience — not marketing trends.
Scientifically Designed
Evidence-grounded formulations. Real doses. Real strains.
Organic + Identity-Tested
Certified-organic where the science allows. Marker-verified actives.
Wild Kin Conservation
Every purchase supports the conservation of an endangered species.
WOLFORA — GUT FOUNDATION
Wolfora™ Veterinary Synbiotic System
A dual-action synbiotic system designed to support the gastrointestinal microbiome. 50 billion CFU. 17 Strains. Vegan Formula and Capsule. Made with Organic Ingredients.
WILD KIN CONSERVATION
Wildly Good for Pets and Planet.
Every Wildly product is tithed to the conservation of a wild relative. Wolfora is paired with the okapi — the forest giraffe of the Congo.
A portion of every order supports the Okapi Conservation Project.
For the Planet
Stay Wild
Early access. New launches. Conservation reports. No spam.